Yet Another Mail Merge (YAMM) is a powerful email campaign tool that integrates with Gmail and Google Sheets to simplify the process of sending personalized emails. The platform is user-friendly, versatile, and efficient, making it suitable for individuals, non-profits, and social justice organizations.
YAMM is not open-source and cannot be self-hosted, as it relies on Google’s infrastructure to function.
Some of the features of YAMM are:
- Google Sheets integration: Use data from Google Sheets to personalize emails.
- Mail merge: Customize email content for each recipient based on data in your Google Sheet.
- Email scheduling: Schedule your emails to be sent at a specific date and time.
- Tracking: Track email opens, clicks, and responses.
- Gmail integration: Send emails directly from your Gmail account.
| Feature | Benefit |
|---|---|
| Google Sheets integration | Easily import data for personalized email campaigns. |
| Mail merge | Customize email content for each recipient, improving engagement and response rates. |
| Email scheduling | Send emails at the optimal time for your audience, increasing open and click rates. |
| Tracking | Monitor email performance to optimize future campaigns and improve outreach efforts. |
| Gmail integration | Maintain a consistent sender identity and simplify email management using your Gmail account. |
Some of the use cases of YAMM for individuals, non-profits, and social justice organizations are:
- Fundraising campaigns: Send personalized appeals to donors, improving donation rates.
- Volunteer recruitment: Reach out to potential volunteers with tailored messages.
- Event invitations: Send customized event invitations and reminders to increase attendance.
- Advocacy campaigns: Mobilize supporters with targeted email campaigns.
- Newsletters: Share updates and news with your audience using personalized content.
| Service Provider | Cost (Starting) | Benefit |
|---|---|---|
| YAMM | Free (Basic, up to 50 emails/day); Paid plans from $20/year | Easy integration with Gmail and Google Sheets; personalized mail merge; tracking capabilities. |
| Mailchimp | Free (Basic); Paid plans from $9.99/month | Wide range of email marketing features; in-depth analytics; template library. |
| Sendinblue | Free (Basic); Paid plans from $25/month | Comprehensive email marketing features; SMS marketing; marketing automation. |
To start using YAMM, follow these steps:
- Visit https://yamm.com and click on the “Install” button.
- Log in with your Google account and grant the necessary permissions.
- Open Google Sheets, and in the top menu, click “Add-ons.”
- Find YAMM in the list of add-ons, and click “Start.”
- Follow the on-screen instructions to set up your email campaign and personalize your content.
YAMM is an excellent choice for individuals, non-profits, and social justice organizations looking for a straightforward and cost-effective email campaign tool. With its seamless integration with Gmail and Google Sheets, YAMM simplifies the process of creating and managing personalized email campaigns. To explore YAMM and its features, visit https://yamm.com.