WeLive Foundation is an NGO that offers a Bridge Program for young people who step out of childcare institutions (orphanages/shelter homes) at the age of 18.
The program helps these young people, called care leavers, transition to independent living as they lack the social and family support to do this.
It’s important for us to get the word about our program to reach out to care leavers, childcare institutions, NGO partners, individual donors and volunteers who wish to be associated with our cause, philanthropies and CSR organisations who wish to fund this cause.
A website becomes essential as that’s the first step for people to know about us. People wish to know more about the cause as it’s still a nascent space. They seek to understand more about care leavers and their needs. They want to figure out who the people running this program are.
For all this and more, we need a website that will showcase the problem we are trying to address, the manner in which we do it, the impact that the work will create.
The work on the ground with the beneficiaries takes up our time, and showcasing it always takes a back seat. We don’t where to start, who to approach and how to sustain once started.
How do we allot time, resources and excite this so that it’s consistent and systematic?